Susmita is a serial entrepreneur and comes with 24+ years of professional experience. Susmita helps businesses design marketing ‘Pull Strategies’ that focuses on Consumer Behaviour, Psychological Aspirations and Cultural Motivations.

Currently, Susmita runs Smart iDeAS, a boutique marketing advisory and social media marketing company. . She is a writer herself and has written for many large brands and publications.

She is an MBA from Great Lakes Institute of Management and holds a certificate in Personal Innovation from IIM-K and a Certificate in Psychotherapy.

Anil (MSc, CAIIB, FRM, PGDFSA) is a Financial specialist with broad experience in the areas of Investment Banking, Corporate Finance, Financial Management & Risk Advisory. He has direct experience with VC/PE, SME and Agri-business, Financial Consulting, and Risk Management.

Anil offers financial strategy and reengineering services to SMEs who lack financial discipline resulting in lower RoI.